Privacy Policy

Version: 1.0  |  Last Updated: 10 November 2026

1. Introduction

Welcome to Wildies ("we", "us", "our"), operated via wildiescasinos.org.uk (the "Site"). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what personal information we collect about you, the purposes for which we process it, the legal bases we rely upon, your rights, and how you can exercise them.

This Policy applies to all users of the Site, including registered players, visitors, and anyone who contacts us through any channel. It should be read alongside our Terms & Conditions and our Responsible Gaming page, which together form the full framework governing your use of the Site.

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By accessing or using the Site, you acknowledge that you have read and understood this Policy. If you do not agree with any part of it, please discontinue use of the Site immediately.

2. Data We Collect

We collect only the personal data that is necessary for the legitimate operation of the Site and for compliance with applicable legal obligations. The categories of data we collect are as follows:

2.1. Identity & Contact Data

• Full name, date of birth, and nationality
• Residential address and postcode
• Email address and telephone number
• Username and account credentials (password stored in hashed form)
• Copies of government-issued identity documents (e.g. passport, driving licence) provided for Know Your Customer (KYC) and age-verification purposes

2.2. Financial Data

• Payment card details (card type, last four digits; full card numbers are processed by PCI-DSS-compliant third-party payment processors and are not stored on our servers)
• Bank account information where relevant to withdrawals
• Transaction history, including deposits, withdrawals, bonuses credited, and wagers placed
• Details of e-wallets or other payment instruments used

2.3. Gaming & Behavioural Data

• Game play history, session durations, win/loss records, and betting patterns
• Responsible gaming settings applied to your account, including deposit limits, cooling-off periods, and self-exclusion requests
• Interactions with promotional materials and bonus uptake history

2.4. Technical & Usage Data

• IP address, browser type and version, operating system, and device identifiers
• Pages visited, referral URLs, time spent on pages, and navigation paths
• Cookie data and similar tracking technology data (see Section 6)
• Geolocation data (country/region level, derived from IP address)

2.5. Communications Data

• Records of correspondence with our customer support team, including live-chat transcripts, emails, and complaint records
• Marketing communication preferences and consent records

2.6. Special Category Data

We do not intentionally seek to collect special category data as defined under Article 9 UK GDPR (e.g. health data, racial or ethnic origin, biometric data). However, information you volunteer — for example when requesting a problem-gambling intervention or making a complaint involving health circumstances — may incidentally include such data. Where this occurs, we process it strictly on the basis of substantial public interest (responsible gambling obligations) or with your explicit consent, and we apply enhanced security safeguards.

3. How We Use Your Data

We use your personal data for clearly defined purposes, ensuring that processing remains proportionate and limited to what is necessary. The primary purposes are:

3.1. Account Registration & Management

We use identity, contact, and financial data to create and maintain your player account, verify your identity and age, enable deposits and withdrawals, and communicate essential account information to you. Age verification is mandatory under our obligations; individuals under 18 years of age are strictly prohibited from accessing the Site.

3.2. Service Delivery & Transactions

Gaming data, financial data, and technical data are used to deliver the gaming services described in our Terms & Conditions, process financial transactions accurately, calculate and award bonuses, and resolve disputes.

3.3. Legal & Regulatory Compliance

We are required to process certain data to meet obligations under UK law, including anti-money laundering (AML) checks, counter-terrorism financing (CTF) screening, age verification, source-of-funds due diligence, and responsible gambling monitoring. Failure to collect this data would prevent us from lawfully providing services to you.

3.4. Fraud Prevention & Security

Technical, identity, and financial data are used to detect, investigate, and prevent fraudulent activity, collusion, money laundering, and other unlawful conduct. This may include automated checks against industry fraud-prevention databases.

3.5. Responsible Gaming

Gaming and behavioural data are monitored to identify patterns that may indicate problem gambling. Where such patterns are identified, we may proactively reach out to offer support tools described on our Responsible Gaming page, or apply mandatory limits in line with our duty of care obligations.

3.6. Marketing Communications

Where you have given us your explicit consent, we may use your contact and behavioural data to send you personalised promotional offers, newsletters, and information about new games or features. You may withdraw your consent and opt out of marketing communications at any time by adjusting your account preferences or by contacting support@wildiescasinos.org.uk.

3.7. Analytics & Service Improvement

Aggregated and anonymised usage data help us analyse how players interact with the Site, identify technical issues, and improve our products. Where analytics involve personal data, we apply appropriate safeguards including data minimisation and pseudonymisation.

4. Legal Bases for Processing

Under the UK GDPR, every processing activity must rest on a valid legal basis. The table below maps our key processing purposes to the applicable legal grounds:

Where we rely on legitimate interests as our legal basis, we have conducted a balancing test to confirm that our interests do not override your fundamental rights and freedoms. You may request details of this assessment by contacting our Data Protection contact (see Section 13).

5. Data Sharing & Third Parties

We do not sell your personal data to third parties. However, we share data with carefully selected partners and authorities as described below, always ensuring that appropriate contractual safeguards are in place.

5.1. Payment & Financial Service Providers

To process deposits and withdrawals, we work with payment processors that handle the following methods accepted on the Site:

• Visa and Mastercard (debit cards only — credit cards are not accepted for gambling in the UK)
• PayPal
• Skrill
• Neteller
• Apple Pay
• Google Pay
• Paysafecard
• Bank Transfer (Faster Payments)
• Trustly (Open Banking)

All payment processors are contractually bound to process data solely for the purpose of completing the relevant transaction and are required to maintain PCI-DSS compliance.

5.2. Identity Verification & Compliance Providers

We use third-party KYC and AML service providers to verify identity documents and screen against sanctions and politically exposed persons (PEP) lists. These providers access only the minimum data necessary to perform their verification function.

5.3. Technology & Hosting Partners

Our Site infrastructure relies on hosting providers, content delivery networks, and software vendors. All such partners are bound by data processing agreements and are required to implement appropriate technical and organisational security measures.

5.4. Regulatory & Law Enforcement Authorities

We may disclose personal data to regulatory bodies or law enforcement agencies where required by law, court order, or other binding legal process. We disclose only what is strictly required and, where permissible, will notify you of such disclosure.

5.5. Responsible Gambling Organisations

With your consent or where required by our responsible gambling obligations, we may share limited data with recognised self-exclusion or treatment programmes. For further information, please review our Responsible Gaming page.

6. Cookies & Tracking Technologies

We use cookies and similar technologies (e.g. pixels, local storage objects) to operate and improve the Site. Cookies are small text files placed on your device that allow us to recognise you on return visits and analyse usage patterns.

6.1. Types of Cookies We Use

• Strictly Necessary Cookies: Essential to core Site functionality such as maintaining your session, processing transactions, and remembering your login state. These cannot be disabled without affecting your ability to use the Site.
• Functional Cookies: Remember your preferences (e.g. language, currency display, responsible gaming settings) to personalise your experience.
• Analytics Cookies: Collect aggregated information about how visitors interact with the Site (e.g. page views, bounce rates). We use this data solely for internal service improvement.
• Marketing & Targeting Cookies: Used — only with your prior consent — to deliver relevant promotional content and measure the effectiveness of our campaigns.

6.2. Managing Your Cookie Preferences

When you first visit the Site, a cookie consent banner will allow you to accept or decline non-essential cookie categories. You may update your preferences at any time via the cookie settings panel accessible from the Site footer. Additionally, most modern browsers offer built-in controls to manage or delete cookies; please consult your browser's help documentation for instructions. Please note that withdrawing cookie consent may affect Site functionality.

We do not process any personally identifiable information via cookies prior to receiving your valid consent, in line with the requirements of the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. These measures include:

• Encryption: All data transmitted between your device and our servers is protected using TLS (Transport Layer Security) encryption. Sensitive data at rest, including passwords and financial identifiers, is stored in encrypted or hashed form.
• Access Controls: Access to personal data is restricted to authorised staff who require it to perform their duties, governed by role-based access control policies and enforced with multi-factor authentication.
• Vulnerability Management: We conduct regular security assessments, penetration testing, and patch management to maintain the integrity of our systems.
• Incident Response: We maintain a documented data breach response procedure. In the event of a breach likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office (ICO) within 72 hours and, where appropriate, inform affected individuals without undue delay.
• Third-party Audits: Key technology partners are subject to periodic security reviews and must demonstrate compliance with recognised security standards.

Despite our best efforts, no method of internet transmission or electronic storage is entirely secure. If you suspect that your account has been compromised, please contact us immediately at support@wildiescasinos.org.uk.

8. Data Retention

We retain personal data for as long as is necessary to fulfil the purposes described in this Policy and to comply with our legal obligations. The key retention principles are:

• Active Accounts: Data is retained for the lifetime of your account and remains accessible to you at any time.
• Closed or Inactive Accounts: Following account closure, we retain identity, financial, and gaming records for a minimum period required by applicable anti-money laundering and financial regulations. After this statutory minimum is satisfied and no ongoing legal proceedings require retention, data is securely deleted or anonymised.
• Marketing Data: Consent records and communication preferences are retained until you withdraw consent or for the period required to demonstrate compliance with our marketing obligations.
• Technical Logs: Server logs and security event records are retained for a limited period for incident investigation and security purposes, after which they are deleted.

When data is no longer required, we apply secure deletion or irreversible anonymisation, ensuring it cannot be reconstructed or attributed to any individual. You may request information about specific retention periods by contacting our privacy team at privacy@wildiescasinos.org.uk.

9. Your Rights

Under the UK GDPR and the Data Protection Act 2018, you have a comprehensive suite of rights in relation to your personal data. We are committed to honouring these rights fully and transparently.

9.1. Right of Access (Subject Access Request)

You have the right to request a copy of the personal data we hold about you. We will provide this information free of charge within one calendar month of receiving a valid request. Where requests are complex or numerous, we may extend this period by a further two months, in which case we will notify you within the initial month and explain the reason for the delay.

9.2. Right to Rectification

If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it without undue delay. You may also update many details directly through your account settings.

9.3. Right to Erasure ("Right to Be Forgotten")

You may request the deletion of your personal data where: (a) it is no longer necessary for the purpose for which it was collected; (b) you withdraw consent and no other legal basis applies; (c) you object to processing and we have no overriding legitimate grounds; or (d) the data has been unlawfully processed. This right is not absolute — we may decline or defer erasure where retention is required by law, for example to meet our AML or regulatory obligations.

9.4. Right to Restriction of Processing

You have the right to request that we restrict the processing of your data in certain circumstances, such as while we verify the accuracy of data you have contested, or while we assess an objection you have raised. During a restriction, we may store your data but will not actively process it beyond storage.

9.5. Right to Data Portability

Where processing is based on your consent or on a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format, and to transmit that data to another controller where technically feasible.

9.6. Right to Object

You have the right to object at any time to processing of your personal data where we rely on legitimate interests or the performance of a task in the public interest as our legal basis. You also have an unconditional right to object to processing for direct marketing purposes; we will cease such processing immediately upon receiving your objection.

9.7. Rights Related to Automated Decision-Making & Profiling

Where we use automated decision-making or profiling that produces legal or similarly significant effects (e.g. automated fraud-suspension decisions), you have the right to request human review of such decisions, to express your point of view, and to contest the outcome. We will explain the logic involved and the significance of the decision upon request.

9.8. How to Exercise Your Rights

To exercise any of the rights set out above, please submit a request to privacy@wildiescasinos.org.uk. We may ask you to verify your identity before processing your request to ensure we are disclosing or modifying data only at the direction of the correct individual. We will respond to all verifiable requests within the statutory timeframe.

9.9. Right to Lodge a Complaint

If you are dissatisfied with how we handle your personal data or any rights request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection supervisory authority. The ICO can be contacted at ico.org.uk or by calling 0303 123 1113.

10. International Data Transfers

Some of the third parties we work with — including hosting providers, payment processors, and KYC service providers — may operate in, or store data in, countries outside the United Kingdom. The UK GDPR imposes additional obligations on such transfers to ensure your data continues to receive an equivalent level of protection.

Where we transfer personal data outside the UK, we do so only in reliance on one of the following safeguards:

• Adequacy Decision: The UK Government has determined that the destination country provides an adequate level of data protection, allowing free transfer without additional safeguards.
• Standard Contractual Clauses (SCCs) / International Data Transfer Agreements (IDTAs): Where no adequacy decision applies, we use the ICO-approved International Data Transfer Agreement or equivalent UK-approved standard contractual clauses to impose binding data protection obligations on the recipient.
• Binding Corporate Rules (BCRs): Some multinational partners rely on BCRs approved by a relevant supervisory authority to govern intra-group transfers.

You may request details of the specific safeguards in place for any particular international transfer by contacting privacy@wildiescasinos.org.uk.

11. Minors

Our Site is strictly intended for individuals who are 18 years of age or older. We do not knowingly collect personal data from anyone under the age of 18. We employ mandatory age-verification checks during registration and may request documentary evidence of age at any point.

If we become aware that personal data has been collected from a minor without appropriate parental or guardian consent, we will take immediate steps to delete that data and close the associated account. Parents or guardians who believe that a minor has provided us with personal data should contact us at support@wildiescasinos.org.uk so that we may investigate and act promptly. For further information about tools to protect minors from accessing online gambling services, please visit our Responsible Gaming page.

12. Changes to This Policy

We reserve the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, our data processing practices, or the services we provide. The version number and Last Updated date at the top of this document will be revised with each amendment.

For material changes — those that significantly affect your rights or the way we use your data — we will provide prominent notice via email to your registered address or through an in-site notification at least 14 days before the changes take effect. Continued use of the Site after the effective date of any amendment constitutes your acceptance of the revised Policy. If you do not accept the changes, you should close your account and cease using the Site before the effective date.

13. Contact Information

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way we process your personal data, please do not hesitate to contact us through the channels below.

13.1. Customer Support

For general account and service enquiries:
Email: support@wildiescasinos.org.uk

13.2. Data Protection / Privacy Enquiries

For data subject rights requests, privacy concerns, or questions about this Policy:
Email: privacy@wildiescasinos.org.uk

We aim to acknowledge all privacy-related enquiries within 5 business days and to resolve them within the statutory timeframes prescribed by the UK GDPR.

Frequently Asked Questions (FAQ)

Q: What personal data does Wildies collect when I register?

When you create an account, we collect your full name, date of birth, residential address, email address, telephone number, and account credentials. We also carry out identity and age-verification checks, which may require a copy of a government-issued photo ID and proof of address. Financial data, such as the payment method used for your first deposit, is also recorded at this stage.

Q: Can I request a copy of all the data you hold about me?

Yes. Under the UK GDPR you have the right to submit a Subject Access Request (SAR). Send your request to privacy@wildiescasinos.org.uk, include proof of identity, and we will provide a full copy of your data within one calendar month at no charge.

Q: How do I opt out of marketing emails?

You can withdraw your marketing consent at any time by clicking the unsubscribe link included in every marketing email, by updating your communication preferences within your account settings, or by emailing support@wildiescasinos.org.uk. Opting out of marketing will not affect service-related communications necessary for the operation of your account.

Q: Who can I contact if I am unhappy with how my data has been handled?

Please first contact us at privacy@wildiescasinos.org.uk so we can try to resolve your concern directly. If you remain dissatisfied, you have the right to escalate your complaint to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Q: Where can I find support for problem gambling?

If you or someone you know is experiencing difficulties with gambling, the following UK organisations can provide free, confidential support:

• GamCare — National Gambling Helpline: 0808 802 0133 (24/7) | gamcare.org.uk
• GambleAware — Free advice and support | begambleaware.org
• Gamblers Anonymous UK — Peer support groups | gamblersanonymous.org.uk
• Gordon Moody / Gambling Therapy — Counselling and residential treatment | gordonmoody.org.uk
• GamAnon — Support for friends and family of problem gamblers | gamanon.org.uk
• NHS National Problem Gambling Clinic — Specialist NHS treatment for adults in England and Wales | cnwl.nhs.uk

For more information on the responsible gambling tools available on the Site, please visit our Responsible Gaming page.